MassMotion is an advanced crowd simulation software that uses crowd modelling technology to provide leading technology to designers, operators and owners with clear information about crowding, usage patterns and occupant safety in a facility. This gives you the power to simulate the smartest pedestrians within an accurate BIM compatible 3D model.
One of the most advanced pedestrian simulation and crowd analysis tools available anywhere. Capable of simulating hundreds of thousands of people within a matter of hours, enabling rapid design exploration.
Combine 3D and 2D assets – Import BIM files and use their geometry directly or import your 2D CAD files and then develop them into 3D models using MassMotion’s powerful polygon modelling tools.
Enables intelligent agents (virtual pedestrians) to respond dynamically to evolving operational conditions and user-defined triggers.
MassMotion Software Development Kit – Provides direct access to the MassMotion crowd engine for custom behaviours or connections to other software tools.
A retail analysis of K11 Musea Hong Kong, featuring footfall activity, analysis on entrances, anchor store locations, escalator position and visual impacts of the layout. By creating a simulation we are able to determine the value of each shop unit by footfall correlation. This can then be developed into an iterative study for design optimization.
Expected number of targeted shopper and experience shoppers reaching each shop over a 24 hour period:
